When bestselling romance author Sabrina Wright asks for Archy McNally's help in finding her missing husband, Archy is quick to write it off as a simple domestic case. But this one's a page-turner of the first order: Sabrina's daughter ran off, she sent her husband to find her, and now they're both m[...]

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. This book demonstrates how differentiation can be secured by the strate[...]